News & insight

This article dives into how Sam Butler’s experience of working in face-to-face shaped his career, the valuable skills it imparts, and the future potential of the fundraising sector. Sam shares insights on the key qualities that make a successful fundraiser and discusses the evolving landscape of F2F and its growing role in the wider fundraising world. Sam Butler’s journey in the face-to-face (F2F) fundraising sector began in 2002 when he took a job as a street fundraiser for

Ryan Valasapali began his career knocking on doors in Sheffield while studying for an MBA. Nearly two decades later, he leads Gather Campaigns India, helping charities reach new audiences in one of the world’s fastest-growing fundraising markets. In the latest FACE VALUE case study, Ryan shares the conversation that convinced him to stay in fundraising, the skills he learned on the doorstep, and why he believes F2F remains one of the most powerful training grounds for nonprof

Russell Peterken’s career – from street fundraiser to senior leader at the British Heart Foundation – demonstrates how face-to-face fundraising builds skills, shapes leaders, and continues to play a vital role in long-term charitable success.

By Dominic Will, Managing Director, Gather Campaigns Face-to-face fundraising has always been about people. Real conversations, human connection, and the moment when someone decides to act because they believe in a cause. And yet, despite its successful track record, this channel often finds itself having to justify its place in the modern charity toolkit. However, scepticism over F2F is becoming increasingly difficult to defend, particularly since the Chartered Institute of

Justin White’s 25-year journey from field fundraising to the boardroom is a real-life example of how face-to-face fundraising can shape bold, ethical leaders. Justin shares his experience of how skills developed on the street can translate into long-term impact, innovation, and sector-wide change. From pavement to boardroom When Justin White stepped into the world of face-to-face (F2F) fundraising in 1999, he wasn’t just taking on a new role — he was starting a lifelong ded

In this candid article, Nick Henry explores the long-term impact of face-to-face (F2F) fundraising as a career path, through the lens of his decades-long involvement in the sector. From street-level engagement to shaping national standards, it highlights how face-to-face continues to evolve and why its power lies in personal connection, professionalism, and perseverance. For nearly three decades, Nick Henry (pictured) has dedicated his career to F2F fundraising. Now the Pub

Discover how Katie Blore’s journey from street fundraiser to strategy leader shows the lasting power of face-to-face fundraising.

With nearly three decades of experience in face-to-face (F2F) fundraising, Matthew Bergin’s career journey from street-level canvasser to Head of F2F at the International Rescue Committee exemplifies the transformational power of direct donor engagement. Rooted in resilience, empathy, and a passion for impact, his story offers insights into how F2F fundraisers can grow into influential leaders and why this fundraising channel remains as vital as ever. For over 27 years, Mat

Josh White believes that face-to-face (F2F) fundraising is more than a donor acquisition tool — it’s a career catalyst and a powerful force for connection. Here Josh explores how F2F offers fundraisers vital skills that pave the way for leadership, and enables charities to build trust and long-term support through meaningful, real-world conversations. For Josh White, a career in F2F fundraising wasn’t part of the plan. It all started with a visit to his local Job Centre, wh

Charlie Lewis’s journey from entry-level role in the charity sector to a senior leadership position is testament to the power of face-to-face (F2F) fundraising as a career foundation, and his story demonstrates how the skills developed in F2F can open doors to leadership opportunities. As the sector continues to evolve, Charlie remains an advocate for F2F as not just a fundraising tool, but a crucial means of building long-term supporter relationships and driving meaningful c

We’re excited to announce that Gather Campaigns has now expanded to India! This move marks a new chapter in our journey to support...

At Gather Campaigns, our fundraisers are at the heart of our mission. We sat down with Hannah Spence, a dedicated face-to-face (F2F)...

Charity : Youth PWR Campaign length : 8 months Number of donations : >12,000 Clear funds raised for charity : >£250,000 ROI : 2:1 At...

In one of the most ambitious health research programmes the UK has ever seen, we are proud to be collaborating with Our Future Health on...

We now operate an experienced team of fundraisers in Ireland, where they’re on a mission to help charities build meaningful connections...

A recent article in Third Sector reported that, according to Charities Aid Foundation’s yearly study of charitable giving, the number...

4 ways F2F fundraising helps charities increase their regular givers.

Caroline Blakely, CEO, Brain Research UK, shares her experience of running the charity’s first external face-to-face campaign for many years

It’s that time of year again when we begin counting down to the UK’s national Fundraising Convention, and this year we’re more involved...

The Fundraising Regulator's market inquiry released today (26 March 2024) has concluded that charity and agency partners need to be...